Kole Imports

Established in 1985, Kole Imports is one of the nation’s largest direct importers of general merchandise, selling wholesale variety goods and closeouts. While most of Kole Imports’ customers are owners of discount stores, the company also sells directly to consumers who are hosting a large party or social event and need to buy items in bulk. Although Kole Imports is largely a B2B business, the company wanted to avoid the complexity of custom pricing or terms for each store, preferring in its place a discounting scheme based on quantity of items offered.